Your SEO company in Ottawa should be able to provide you with results of what they have managed to do for previous clients. This may include a screenshot of how they were able to get certain keywords ranked on page 1 of google. A screenshot of how they were able to grow a twitter or Facebook following or any other picture that would be helpful.
The main SEO principals are Fresh Quality Content and Great Keywords
Google and other search engines use a set of algorithms that determine where your site will get ranked in the search engines. Having fresh quality content is something that Google loves. If you provide beneficial information to your clients on your website then your clients and prospects would be more likely to know, like and trust you as an expert. If you continue to provide fresh content, Google will also love you because your site will start to appear as an authority over other sites. The more traffic your site has, the better it will be ranked.Fresh content is also important for social media, social bookmarking, inbound and outbound links. If you have a great article that gets shared amongst different types of social media, your site is being recognized as a hit and Google will see that your site is popular and edge it closer to that #1 spot on page 1.
Having great keywords is also extremely important. You might have a perfectly designed website but have crappy keywords and never be found in any search engine.
Think about what you typed in the search engines to find this website! You found this site because of great keywords :)
Keywords are important in your website title, meta description and all throughout your fresh content that you will be sharing with the world. It's important to know how to do keyword research the right way and know what terms you will be able to rank for as well as what techniques will work best with those keywords.Your SEO company in Ottawa should have the right tools and systems in order to get you the right stats on what keywords are ranking well and what will work best for your industry.
Shop around and choose which company will suit your needs the best. Remember that not all large companies provide quality work. Sometimes it's best to go with a smaller local agency where the work provided is of quality and gets overseen by people who are invested in doing their work to help you grow your business.
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